I started with a few directions on the logo design, two of which are outlined here. One was a “hand-drawn style”, and the other using the CAD Diagram as a reference. I settled on the hand drawn style for several reasons, the most important being I ran out of time to keep working on the Logo. It was time to file for Trademarks, finalize the toy laser engraving, and start packaging design. So without a chosen logo, it was holding things up.
I learned a lot since going through this process, and one day I want to explore redesigning this Logo.
Side Story: I originally started naming and branding the toy as “Twiddle Twister”. Many weeks into the project, my lawyers informed me that the word “Twiddle” is in a mess of Trademark litigation. This made it easy to use the name for my consulting company, Untwist, as the name for the Toy. I already had the Trademark for “Untwist” in a different category, so it was easy to apply for it in the toy category.
